I'm Joaco, a product, service, and digital experience designer with a focus on UX.
With over 10 years of experience tackling complex problems, from research to the definition and evolution of digital solutions.
+9 años diseñando productos digitales
Experiencia en fintech, SaaS y plataformas B2B
Ex UX Lead en una fintech liderando un equipo de diseño
I'm Joaco, a product, service, and digital experience designer with a focus on UX.
With over 10 years of experience tackling complex problems, from research to the definition and evolution of digital solutions.
+9 años diseñando productos digitales
Experiencia en fintech, SaaS y plataformas B2B
Ex UX Lead en una fintech liderando un equipo de diseño
Portfolio of Work
For confidentiality reasons, some recent projects cannot be shown in detail.
If you would like to learn more about my work, we can arrange a conversation.
B2B Onboarding Optimization
Digitizing a 10-day manual process to deliver a 2x faster experience while reducing operational workload by 40%.
New account agreement
Section 1: Profile
Gender
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Investor profile
Section 11: Level of investment
Select an option
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Employment and Financial Information
Section 1: Employment Status and Occupation
Employment Status
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Soon
B2B Onboarding Optimization
Digitizing a 10-day manual process to deliver a 2x faster experience while reducing operational workload by 40%.
New account agreement
Section 1: Profile
Gender
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Investor profile
Section 11: Level of investment
Select an option
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Employment and Financial Information
Section 1: Employment Status and Occupation
Employment Status
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Soon
Virtual Wallet Rebranding
A new style for the digital age
Soon
New Payment Experience
Reducing friction to achieve conversion.
Soon
New Payment Experience
Reducing friction to achieve conversion.
Soon
New Payment Experience
Reducing friction to achieve conversion.
Soon
Research in new markets
UX Research Case Study
Soon
Wabi2b - E-commerce
Reducir el tiempo de operaciones mediante la experiencia digital
Soon
Scaling a Design System
Building a scalable and maintainable design system
Confidential
Feel free to reach out if you’d like to learn more.
Scaling a Design System
Building a scalable and maintainable design system
Confidential
Feel free to reach out if you’d like to learn more.
Work Experience
I have worked in companies with different levels of design maturity.
My greatest learning was not only designing interfaces but understanding how product decisions are influenced by politics, business priorities, and organizational constraints.
Tools that enhance my daily work to design, document, and explore.
Hotjar
Notion
Framer
ChatGPT
Jira
Gemini
Slack
Figma
Cursor
Lovable
Photoshop
Grok
Illustrator