
Soy Joaco, diseñador de productos, servicios y experiencias digitales con foco en UX.
Más de 10 años de experiencia abordando problemas complejos, desde la investigación hasta la definición y evolución de soluciones digitales.

Soy Joaco, diseñador de productos, servicios y experiencias digitales con foco en UX.
Más de 10 años de experiencia abordando problemas complejos, desde la investigación hasta la definición y evolución de soluciones digitales.

Soy Joaco, diseñador de productos, servicios y experiencias digitales con foco en UX.
Más de 10 años de experiencia abordando problemas complejos, desde la investigación hasta la definición y evolución de soluciones digitales.



Selección de trabajos
Por motivos de confidencialidad, algunos proyectos recientes no pueden mostrarse en detalle.
Si querés conocer más sobre mi trabajo, podemos coordinar una charla.
Escalando un Design system
Construyendo un sistema de diseño escalable y mantenible
Confidential

Si querés saber más sobre este proyecto, escribime por cualquiera de mis canales.
Escalando un Design system
Construyendo un sistema de diseño escalable y mantenible
Confidential

Si querés saber más sobre este proyecto, escribime por cualquiera de mis canales.
Escalando un Design system
Construyendo un sistema de diseño escalable y mantenible
Confidential

Si querés saber más sobre este proyecto, escribime por cualquiera de mis canales.
Fintech - Proceso de onboarding
Mejorando la experiencia a través de la digitalización.
New account agreement
Section 1: Profile
Gender
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Investor profile
Section 11: Level of investment
Select an option
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Employment and Financial Information
Section 1: Employment Status and Occupation
Employment Status
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Soon
Fintech - Proceso de onboarding
Mejorando la experiencia a través de la digitalización.
New account agreement
Section 1: Profile
Gender
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Investor profile
Section 11: Level of investment
Select an option
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Employment and Financial Information
Section 1: Employment Status and Occupation
Employment Status
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Soon
Fintech - Proceso de onboarding
Mejorando la experiencia a través de la digitalización.
New account agreement
Section 1: Profile
Gender
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Investor profile
Section 11: Level of investment
Select an option
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Employment and Financial Information
Section 1: Employment Status and Occupation
Employment Status
Select an option
Current Occupation
e.g. Employee
Years Worked
e.g. 15
Type of company (industry)
e.g. Finance
Previous Occupation
e.g. Employee
Years Worked
e.g. 15
Section 2: Employer Information
Employer Name
SME Inc.
Employer Country
Select an option
Employer Address
Street and Number
City
e.g. CABA
Postal Code
e.g. 1426
State / Province
e.g. Buenos Aires
Section 3: Financial Information
This information pertains to your personal assets, not those of your employer.
Approximate Annual Income (USD)
USD
Approximate Net Income (USD)
USD
Approximate Liquid Assets (USD)
USD
Soon
Rebranding de billetera vitual
Un nuevo estilo para la era digital

Soon
Rebranding de billetera vitual
Un nuevo estilo para la era digital

Soon
Rebranding de billetera vitual
Un nuevo estilo para la era digital

Soon
Nueva experiencia de pago
Reduciendo la fricción para lograr conversión.



Soon
Nueva experiencia de pago
Reduciendo la fricción para lograr conversión.



Soon
Nueva experiencia de pago
Reduciendo la fricción para lograr conversión.



Soon
Research en nuevos mercados
Caso de estudio de UX research

Soon
Wabi2b - Ecommerce
Reducing operations time through digital experience

Soon
Research en nuevos mercados
Caso de estudio de UX research

Soon
Experiencia laboral
He trabajado en empresas con distintos niveles de madurez en diseño.
Mi mayor aprendizaje no fue solo diseñar interfaces, sino entender cómo las decisiones de producto se ven afectadas por política, prioridades de negocio y restricciones organizacionales.
Herramientas que potencian mi trabajo en el día a día para diseñar, documentar y explorar.
Hotjar
Notion
Framer
ChatGPT
Jira
Gemini
Slack
Figma
Cursor
Lovable
Photoshop
Grok
Illustrator