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Increase conversion by reducing operational friction through design.

Increase conversion by reducing operational friction through design.

Digitizing the onboarding process to replace a manual and fragmented flow with a guided, reliable, and scalable experience.

Digitizing the onboarding process to replace a manual and fragmented flow with a guided, reliable, and scalable experience.

ROLE

ROLE

Lead Product Designer

Lead Product Designer

TEAM

TEAM

PO, Ops, Legal, Devs, UX

PO, Ops, Legal, Devs, UX

CLIENT

CLIENT

Fintech walllet

Fintech walllet

The Challenge

The Challenge

When the onboarding process takes around 30 days, the experience suffers. Operations slow down, users become frustrated, and many leave before completing account setup, seeking alternatives on other platforms.
For the business, each delay carries the risk of losing high-value clients even before they start engaging.

When the onboarding process takes about 30 days, the experience suffers. Operations slow down, users become frustrated, and many leave before completing account setup, seeking alternatives on other platforms.
For the business, each delay poses the risk of losing high-value clients even before they begin to operate.

When the onboarding process takes around 30 days, the experience suffers. Operations slow down, users become frustrated, and many leave before completing account setup, seeking alternatives on other platforms.
For the business, each delay carries the risk of losing high-value clients even before they start engaging.

User / Client

User / Client

User / Client

Operations Team

Operations Team

Operations Team

System

System

System

Forms

Forms

Forms

Account Opening

Account Opening

Account Opening

Documentation

Documentation

Documentation

The client requests the opening of their account.

The client requests the opening of their account.

The client requests the opening of their account.

Oops. Manually fill out forms.

Oops. Manually fill out forms.

Oops. Manually fill out forms.

Load into the system.

Load into the system.

Load into the system.

Documentation
Complete

Documentation Complete

Documentation
Complete

The Operations team requests that the client fill out an Excel sheet with the required data.

The Operations team requests that the client fill out an Excel sheet with the required data.

The Operations team requests that the client fill out an Excel sheet with the required data.

The system returns an error.

The system returns an error.

The system returns an error.

Oops. Please review the forms and ask the client to correct any errors.

Oops. Please review the forms and ask the client to correct any errors.

Oops. Please review the forms and ask the client to correct any errors.

Previous end-to-end process: ~30 days

Previous end-to-end process: ~30 days

Previous end-to-end process: ~30 days

To solve the problem, it was first necessary to understand it.

Why could opening an account take up to 30 days? After analyzing the entire process and interviewing the operations team, I identified a critical bottleneck: a large portion of the information was manually completed by the operations team, which acted as an intermediary between the user and the system.

Why could opening an account take up to 30 days? After analyzing the entire process and interviewing the operations team, I identified a critical bottleneck: a large portion of the information was manually completed by the operations team, which acted as an intermediary between the user and the system.

This manual process caused constant delays, rework, and a high likelihood of error. Upon identifying this reliance on the operations team to complete forms, it became clear where to focus the redesign: reduce the manual workload and shift the complexity to the system, not the people.

This manual process caused constant delays, rework, and a high likelihood of error. Upon identifying this reliance on the operations team to complete forms, it became clear where to focus the redesign: reduce the manual workload and shift the complexity to the system, not the people.

The process required completing over 15 different forms, many of which repeated information and included subsequent validations.

→ 15 manual forms

→ 15 manual forms

→ 120+ each a potential error point

→ 120+ each a potential error point

→ 70% of applications delayed

→ 70% of applications delayed

Key Indicators

Key Indicators

This information allowed us to assess the real impact of manual onboarding on users and operations.

This information allowed us to assess the real impact of manual onboarding on users and operations.

Onboarding Time

~30 days

An excessively long process with high dependency on the operational team.

User Satisfaction

↓ 40%

Negative perception grew as timelines extended and rework increased.

Process abandonment

25%

A significant portion of users were leaving before completing the account opening process.

A digital onboarding solution

A digital onboarding solution

I redesigned the onboarding process into a guided digital flow, featuring clear steps, integrated validations, and a simplified document submission.

I redesigned the onboarding process into a guided digital flow, featuring clear steps, integrated validations, and a simplified document submission.

01

01

Error Reduction

Built-in validations have reduced errors throughout the entire onboarding process.

02

02

Seamless Compliance

The simplified document upload process allowed for quicker compliance checks and reduced friction.

03

03

Guided and Progressive Process

A step-by-step digital workflow replaced over 15 forms that previously relied on the operations team.

Two-factor authentication to protect sensitive data.

Two-factor authentication to protect sensitive data.

Design decisions

Design decisions

These decisions allowed us to reduce operational friction without compromising the user experience or compliance requirements.

These decisions allowed us to reduce operational friction without compromising the user experience or compliance requirements.

Automatic validations

Real-time validations prevented errors that previously were only detected once they reached the operations team.

Smoother Compliance

Dynamic fields by country and account type have streamlined the experience and organized the internal process.

Guided process

The information was distributed in clear steps to reduce cognitive load and dropout.

Language Options

The language selector allowed us to support international users without any additional friction.

Event Tracking

Tracking was implemented to measure completion times and identify drop-off points.

Flexible Document Upload

Support for multiple document types and simplified headlines reduced operational blockages.

Language Options

The language selector allowed us to support international users without any additional friction.

Event Tracking

Tracking was implemented to measure completion times and identify drop-off points.

Flexible Document Upload

Support for multiple document types and simplified headlines reduced operational blockages.

Impact and Results

Impact and Results

The redesign of the onboarding process significantly reduced operational load and errors, enhancing user experience and speeding up account opening.

The redesign of the onboarding process significantly reduced operational load and errors, enhancing user experience and speeding up account opening.

Onboarding Cycle

8 days

Streamlined end-to-end process reduced from about 30 to 8 days.

Error Reduction

70%

Reduction of errors thanks to integrated validations in the workflow.

User Satisfaction

+25pts

Improvement in satisfaction indicators after the redesign.

Operational Efficiency

40%

Reduced need for manual interventions by the operations team.

Compliance

2x faster

The controls have become more agile and efficient.

Digitized Forms

15 → 1

Consolidation of manual forms into a single guided digital flow.

Let's talk!

I'm available for a chat, feel free to drop me a message.

joaquindamico@gmail.com

© 2026 Valencia, Spain

Built by Myself

Let's talk!

I'm available for a chat, feel free to drop me a message.

joaquindamico@gmail.com

© 2026 Valencia, Spain

Built by Myself

Let's talk!

I'm available for a chat, feel free to drop me a message.

joaquindamico@gmail.com

© 2026 Valencia, Spain

Built by Myself

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