CLIENT
Wabi Inc.
ROLE
UX/UI Designer
YEAR
2022
The Challenge
Redesign the new QR payment experience in Wabi2U by enhancing security, efficiency, and user satisfaction.
Simplify payments
Make payments easier for users
Enhancing Security
Enhance the sense of security
Optimize the logistics
Enhance operational efficiency on the platform
Faster delivery speed
Streamline delivery times for a smoother experience
Higher conversion
Boost conversion rates through an enhanced user experience
I applied the Design Thinking methodology to structure the project, maintaining a user-centric focus from conception through to implementation.
01
Key tasks and critical points were identified through a user journey map.
02
Proto-persona created from quantitative data.
03
Validated proto-persona through interviews with stakeholders.
User journey map
In collaboration with the development team, I redesigned the payment experience through simplified screens, clearer messaging, and more intuitive updates.
The redesign led to significant improvements in key metrics, reflecting the success of our user-focused decisions.
8%
Drop in Attrition Rate
15%
Increase in user retention.
20%
Improvement in payment efficiency
This project reaffirmed the importance of an iterative, user-centered approach.
I learned the value of clear communication in critical interfaces and how well-thought-out design can influence users' perception of security and efficiency.
These lessons have guided my growth as a UX/UI designer, shaping how I approach challenges and collaborate with multidisciplinary teams.